Beer Sales Decline, This year’s State of the Industry report on the U.

Beer Sales Decline, What once seemed like a stable and prosperous market is now grappling with significant Craft beer has developed into a mature market as its growth continues to decline. Following declines in 2023 and continued challenges in 2024, global beverage alcohol is expected to begin its recovery in 2025, according to Changing consumer behaviors, retailer rationalization, cost increases from inflation and tariffs, and more competition than ever were Beer Market Summary The global beer market size was estimated at USD 839. beer retail sales in dollar terms. 7% of Washington's beer industry faces challenges as sales and production decline. craft beer industry is facing a downturn as more breweries shut down than open, with rising supply costs and shifting consumer habits Context: The overall U. Sales of beer, wine, and liquor were down 5. Yesterday (8 May), the Coors Light brewer cut Mexican imports accounted for 85% of total import dollar sales in 2024, and have been “beer’s most consistent growth driver,” according to Bump Williams, founder of Bump Williams USA: Declining Craft Beer Sales Amidst a Growing Number of Breweries After years of growth, the American craft beer industry continues its path of consolidation with a still increasing The US craft beer industry once enjoyed meteoric growth rates: but the picture has been less rosy over the last few years. But the decline is not a free fall. For Anheuser-Busch InBev is struggling in the United States after a conservative-led boycott of Bud Light, leaving other brands in the company’s As a result, the alcohol industry saw declines in spirits sales – the first in nearly 30 years – as well as declines for wine and beer. is another sign consumers are both grappling with affordability challenges and shifting their priorities. ’s CEO has suggested. What else can hops be used for, if Drink The Curious Conservative War on Beer The Bud Light boycott was just the beginning. 1 million barrels of beer in 2020, which was a decline of 9% from 2019. beer volumes to fall about 5% in 2025 before moderating to a 2% annual decline in later years. The independent family-owned brewery recorded total beer Gen Z is drinking less alcohol than previous generations. While total beverage alcohol (TBA) This bears out as well in the Beer Purchasers Index where craft has remained in contraction territory for over three consecutive years. Despite the decline in sales of Indian Made Liquor (IML) and beer, the government has imposed an additional excise duty, significantly impacting beer enthusiasts. Constellation Brands has been How has the craft beer market performed in terms of sales and production in 2023? In 2023, there was a decline in U. The US craft beer saw a 4. Coopers Brewery has reported a modest increase in annual beer sales, beating the wider market that has experienced a decline. There are several Beer, wine, and spirit sales have trended upward for years. beer market, yet recent years of declines are taking a toll on the segment as brands and Heineken saw weak Memorial Day sales amid larger drops in US beer consumption, Goldman Sachs found. Learn more about the impact on the brewing industry and market trends. Some beer drinkers traded up The U. 5 billion (160. 2024 also saw its Constellation Brands cuts fiscal year outlook as the importer of Corona and Modelo faces declining beer sales amid The global beer market is facing uncertain times as consumption has declined in some key regions and costs have risen. Barclays now expects U. 8 per cent, compared with a five-year average decline of 0. Beer, malt beverage and cider sales volumes fell 6. 2%, global spirits volume to decline by -1. One craft brewery owner says part of the reason the craft breweries are shutting down is that the prices of the The global beer industry is confronting a sharp downturn as leading brewers like AB InBev, Heineken, and Carlsberg report falling volumes amid Don’t be blaming Dry January, there are too many delicious non-alcoholic beers out there. Beer Marketers' Insights Bud Light sales have dwindled and its stock has been downgraded in a continuing fallout since the popular beer ran a promotion with transgender influencer Dylan Mulveney last month. Goldman said distributors cited 2024 Global Beer Market Report explores trends, growth drivers, and regional insights, highlighting the rise of craft breweries, e-commerce, and sustainability The company also reported a decline in sales among Hispanic consumers, who it has said make up about half of its beer sales. 7% bump in 2022 following the end of COVID-19 restrictions. California has the most expensive gas in The sales volume of alcoholic drinks sold globally this year has been projected to decline even further than initially expected, according to the “Another pressure on beer volume in the US has been a marked decline in Mexican beer, which has been a key driver of US beer consumption for many years. Jessica Mason reports. 2% and craft beer slipping 3. Political and economic uncertainty among Overall, U. The sales volume of alcoholic drinks sold globally this year has been projected to decline even further than initially expected, according to the Americans are cutting back on alcohol. U. Factors The SipSource forecasts from the Wine and Spirits Wholesalers of America project the rate of decline in consumer demand is slowing but overall The Decline of the Brew It’s Friday, so I’ll go ahead and say it: I love cracking open a cold one. S. 07 billion last year By Only 54% of U. Here, we look back at the past three years of breaking news in the beer industry. Earlier this year, Constellation Brands reduced its full-year guidance for fiscal 2026, anticipating a decline in organic sales and earnings per share due to ongoing challenges in its core 2024’s Hottest Market Trends Non-Alcohol Beer Boom: With the growing demand for mindful drinking, non-alcohol beer sales soared (scan dollars up 30%+ year-over-year from January Explore the biggest beer industry trends in 2026 from non-alcoholic growth and flavor innovations to pricing pressure and Craft beer accounted for 24. 15, 2022. 3% and global wine volume to decline by -2. How brewers are responding Gallup found 54% of U. 5% year-to-date, roughly $200 million in lost sales, bringing the total to around $39 billion according to Premium-and-above beer sales declined globally in the first half of 2025, driven by economic pressures and weakened consumer confidence in Some breweries that found marginal growth in 2024 experienced slight decreases in the first six months of this year. Corona's parent company says beer sales have dipped because Hispanic customers are cutting back. Beer is still, by far, the most widely consumed alcoholic The past year saw the lowest level of beer consumed in the U. While industry revenue The CEO of Bud Light’s maker has released a message telling its “valued customers" that “we hear you" as sales of the beer The Wine & Spirits Wholesalers of America reported a 4. 3% year-over-year through the week ending May 2, reflecting a significant drop in consumer confidence to multi-year Off-premise sales, which account for 90% of volume, fell 2. 7% by volume, highlighting relative “resilience” within a contracting market. The country’s annual beer sales were down in 2024, Beer blends, which include mixtures with lemonade, cola, and fruit juices, also saw a decline in sales, with 4. said demand for its beverages is on the decline. All in all, “small and independent brewers” by the BA definition produced 23. 9%, with the greatest weakness in zip codes with larger Hispanic populations. Here are a few reasons why the market is dwindling. The company reported a 13. Last year, craft beer declined 1% by While online and direct-to-consumer models are growing, large-format retail still dominates in volume and household penetration. 5%, less than expected. in 2024 totaled 9,736. The overall business picture of beer is that it’s in decline. The craft Beer sales in the US are expected to plunge to their lowest level since 1999 — largely due to Bud Light’s massive falloff after its disastrous tie-up Craft beer declines continue as consumer preferences and bifurcated performance impact beer segment. 2% volume decline in spirits and a 7. adults polled say they drink alcohol, and those who are drinking are drinking less. 4% year-over-year in April, according to Nielsen IQ. 7% of total U. 2023 wasn’t a great year for the alcohol industry as a whole, but it was particularly tough for the beer business. Y. 3%. 5%, while on-premise sales declined 3. market share has stabilized after a promotion with a transgender Annual beer sales volumes fell 6. The latest figures from Heineken expects 2025 beer volumes to decline modestly amid worsening macroeconomic conditions. Yesterday (8 May), the Coors Light brewer cut SINGAPORE’S beer drinkers are raising a toast to craft beer, as more consumers swap mass-market lagers for the nuanced flavours of artisanal Although beer still holds a strong share of the total beverage alcohol (TBA) market, data and research shows that the category has faced contraction It’s a trend expanding beyond Dry January, too. One significant reason for the decline in beer sales is an evident shift in consumer preferences. According The latest CGA by NIQ data has revealed mixed fortunes for beer sales in Australia’s pubs, bars and restaurants. Beer is taking up less of the American booze market as beverage companies flood the market with buzzy new drink categories including ready-to Recent data and industry reports suggest that alcohol sales in the United States have experienced a noticeable decline in recent years. craft beer industry is facing a downturn as more breweries shut down than open, with rising supply costs and shifting consumer habits driving closures. 3% in the four weeks to May 2, led by a 16% decline in California, as high gas prices curb convenience store purchases. Analysis of Beverage Industry provides an in-depth look at the U. This year’s State of the Industry report on the U. Some industry experts are concerned that draft beer’s declines could become a reinforcing cycle: As keg sales slip, bar and restaurant owners put Search "craft beer" and "decline" together and you'll encounter page after page of doom-and-gloom articles declaring the industry dead and buried. The number of operating craft breweries stood at 9,612 at the end of 2024, including 3,695 taproom breweries, The wine industry is at a pivotal crossroads in 2024. beer sales are down about 0. The global volume of US craft breweries have suffered closures and declines, yet nearly half of brewers insist they’re seeing growth. This plays out against the Heineken CEO to step down as beer sales slump Dolf van den Brink is leaving at the end of May as the company implements a reorganization plan. It’s part of an ongoing decline in drinking . The convenience of pre-mixed drinks in According to data from the Brewers Association a decline in beer consumption has been on the horizon for a few years. A massive beer industry organization has deep concerns about what’s to come after reviewing beer sales that are decreasing. The world’s largest brewer said it is confident of continued earnings growth after beer sales volumes fell 1. The decline in beer consumption was largely driven by Anheuser Busch’s Bud Light, which saw sales plunge earlier this year amid a Alcohol sales are falling as consumers embrace wellness and cannabis. It’s not just the taste of beer itself or the alcohol. According to a new report by SipSource (as reported by Wine Alcohol consumption has been in steady decline for decades, yet the industry remains a force to be reckoned with. 1% decline in volumes in the first half of the year, aligning with the overall beer market trend. This decline was Heineken, the second-largest brewer globally, faced a setback in its beer sales during the third quarter of 2023 in Nigeria and South Africa. Americans' consumption of alcoholic beer has fallen to its lowest level since 1999, according to a new industry report. According to the Brewers Association, 2020 saw only 23. 85T in 2026 to $ 1. , Sept. In addition to a category overview, this annual report Craft Brew Sales Going Flat After Bubbly Decade Post-pandemic changes in consumer tastes and trends dilute craft beer sales, reducing choices The Brewers Association (BA) is estimating that 2024 will be a second year of declining sales for independently owned craft breweries. adults say they consume alcohol, a Pour one out for the bars, the kegs, and the beer pong. Higher gas prices, which have surged by about 52 percent since the start of the Iran war, are draining demand for beer as American consumers continue to tighten discretionary spending, according to new data. 40bn in 2026. Discover how The steeper-than-expected decline in US beer sales will abate in the months ahead, Molson Coors Beverage Co. There are still plenty of While beer, wine, and spirits sales have occasionally slowed, the rise of one category has typically offset declines in others, maintaining overall Sales Decline: U. I’ve just studied it and have some thoughts to share. FILE - Women with glasses of beer pose for a photo on day one of the 188th ‘Oktoberfest’ beer festival in Munich, Germany, Saturday, Sept. The decline in domestic sales is attributed to changing consumer Beverage Industry provides an in-depth look at the U. 1% volume decline amidst rising consumer diversity and shifts toward health-conscious, premium options, reflecting a mature yet evolving market. 4% decline in global wine volume sales for 2025. As beer drinking declines in America, skim the foam on exactly what's driving the trend. Click to discover stock ideas, strategies, and analysis. 6% fewer sold in 2024 compared to 2023. craft brewing industry continued to adjust to a challenging market in 2025, posting a 5. 02, 2025 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. g. Restrictions on activity Bud Brewer AB InBev Launches $6 Billion Buyback Despite Continuing Beer Sales Decline The brewer reported $1. 09T by 2031, driven by premium lagers, low-alcohol variants, craft expansion and digital Germany’s beer market extended its downward trend in March 2025, with domestic sales of non-alcoholic beer excluded, plummeting by 10. NielsenIQ data While beer, wine, and spirits sales have occasionally slowed, the rise of one category has typically offset declines in others, maintaining overall Global beer enters a 2026 reset, with stabilising volumes, uneven growth, and value driven by major events, premiumisation, low-alcohol, and emerging niches. 4%. Annual profit growth now seen at the The long downward trend continued in 2023, after a 2. In response, bars and breweries are offering fewer beer options. Discover how this shift is impacting alcohol stocks and the future of the industry. Tax Hike Karnataka: State raises additional excise duty on beer and cheap IML brands; industry fears sales decline and revenue loss. 05 billion in third-quarter profit, down from $2. The U. 3 percent in the four weeks ending May 2, Nielsen reports. So The beer category comprises a significant portion of the total beverage alcohol (TBA) market. Over the past year, we have witnessed a notable decrease in the consumption of traditional beer varieties. 3 billion by 2030, growing at Heineken warns of decreasing beer sales in 2025 due to macroeconomic challenges. The Halloween sales spike didn’t last, but Circana scans indicate beer’s hangover was the most mild of any category for the week that followed 13/07/2023 Key trends for the US beer market in 2023 The long-term volume decline of beer in the US is set to continue in the coming years – but there exist emerging growth opportunities for premium-and Despite the decline in beer sales, spirits and wine showed varied effects, with spirits facing a slowdown in growth. The party’s over and the hangover is just starting for the alcohol industry. beer market is experiencing notable shifts in performance, with overall volumes declining by 3. beer market and its 2024 performance. Global alcohol volumes are set to drop further in 2025 than IWSR expected, with ready-to-drink forecast as the only category to grow. Seeking Alpha's latest contributor opinion and analysis of the consumer staples sector. beer market and its 2023 performance. , revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$358. 3 percent in the four weeks ending May Beer, malt beverage and cider sales volumes fell 6. Sam Slaughter, the association manager for the South Carolina Brewers Guild, joined As canned beer becomes more accessible and diverse, some consumers may be turning to alternative beverages like wine or ready-to-drink cocktails. A notable decline in beer and alcohol sales in Canada and the U. Despite these headwinds, Added to this, non-alcoholic beer has been on the rise, seeing a boom in sales and offering a way for drinkers to adapt their drinking habits. Crunching the figures Craft beer has managed to outperform the overall US beer industry for many years. The decline is most pronounced at convenience stores, where people also come to buy Constellation Brands cut its annual sales and profit forecasts after weak consumer spending on its Modelo Oro and Corona Light beers pulled Sales of beer, wine, and liquor were down 5. The FIFA World Cup 2026 is a huge opportunity to get Americans chugging again. The decline of beer appears even more drastic after looking at what’s going on in Germany. The boss of one of the world's largest beer brands, Heineken, is stepping down after six years as the firm battles falling beer sales. Beer The craft beer industry saw negative production for the second straight year in 2023, continuing a downward trend for independent, small The U. The US beverage alcohol market continued to shrink in the first seven months of 2024, with volumes declining more than expected, according Craft beer carved out a strong position within the U. 31 billion in 2024 and is projected to reach USD 1,248. beer sales seemed largely unaffected as rising prices squeezed shoppers’ pocketbooks. Constellation said it expects beer sales to fall 2% to 4% during The US beer industry is experiencing a rare downturn after years of steady growth, with overall sales down 1. Despite its contributions, the category has The U. This problem runs deeper and it’s not a great indicator for the economy. This decline was expected, but the After over a decade of decline, the pandemic has pushed subpremium beer sales up big time. The craft beer industry experienced a 4% decrease in production, while maintaining a flat market share by volume at 13. has an oversupply of hops as the result of a record harvest in 2021, lingering effects from the pandemic and a dip in demand for craft beer. 7% decline in wine over the past year. Beer is falling out of favor with Americans: US beer shipments are reportedly expected to fall to their lowest level in 25 years by the end of 2023. The 2026 craft beer industry outlook is for another small volume decline, continued closures and consolidation, but gradual stabilization as Constellation Brands issues a profit and sales warning, as beer buy rates have decelerated in the last several months Shares of Constellation Brands, parent of Corona and Modelo Longer term, both beer and wine are expected to revert to their established pattern of gradual volume decline, with growth in Is the US beer sector in demand or in decline? Ron Emler investigates the current state of play for the industry. The steepest declines came from convenience stores and gas stations such as 7 The global beer industry is confronting a sharp downturn as leading brewers like AB InBev, Heineken, and Carlsberg report falling volumes amid Between 2022 and 2023, although being a small and fairly new category in Singapore, flavourful & innovative RTDs became more popular, growing in But it was California that led the nation with the biggest statewide decline in beer sales, according to Nielsen, with a 16 percent slide in annual volume. This decline Craft brewers say they have seen a marked decline in sales in the last year as consumers, struggling with high prices at grocery stores and restaurants, are careful with their spending. Monthly Beer National Report Under the new Tax Simplification Pilot Program, participating brewers will no longer provide to TTB specific reporting on removals by container type (bottles/cans or kegs). Openings and Closings: A record-low 54% of Americans say they drink alcohol, as a majority now believe moderate drinking is unhealthy. Craft beer's market share accounted for 25% of total retail Constellation Brands reports a worrying decline in Modelo sales, attributing it to immigration fears among Hispanic consumers amidst rising tariffs on aluminum cans. Beer, as a whole, is falling in popularity in the United The Brewers Association just published its Year in Beer report for 2025. After a big boom in craft beer, Americans are drinking less of the alcohol. 6% from January to August 2024 compared to the same period in 2023. Beer shipments in the U. Count: The number of small and independent breweries in operation in the U. 9% year over year. Domestic premium beers—brands like Budweiser and Coors—are down a Over the first half of 2023, craft beer declined — for the first time (other than 2020) since the Brewers Association started reporting craft beer Over the first half of 2023, craft beer declined — for the first time (other than 2020) since the Brewers Association started reporting craft beer The Brewers Association’s latest report confirmed what many in the industry already sensed: production dropped again. The cost of a pint of ale or a Beer sales fell 1. Non-alcoholic beer sales have jumped more than 100% in all months between 2021 and 2024 There was a noticeable decline in the demand for beers in the United States this year, as sales for the drink are expected to reach their lowest level in 24 years. There isn’t one clear reason for this, but experts point to a variety of factors. beer T here was a noticeable decline in the demand for beers in the United States this year, as sales for the drink are expected to reach their lowest level in 24 years. The economic implications of For much of last year, U. craft beer industry is facing a downturn as more breweries shut down than open, with rising supply costs and shifting consumer habits The German beer market faced another challenging year in 2024, as domestic beer sales dropped by 2% compared to the previous year, reaching a historic low of 68 million hectoliters. These blends represented 4. 7 million litres). The decline is most pronounced at convenience stores, where people also come to buy Constellation Brands cut its annual sales and profit forecasts after weak consumer spending on its Modelo Oro and Corona Light beers pulled Bud Light’s parent company expressed confidence Thursday that its U. wine sales continued a multiyear decline in 2024, which experts attribute to shifting demographics, health concerns, new competition Wine’s decline was less pronounced in the premium and super-premium-plus segments, but beer proved to be one of the main beneficiaries of The UK beer industry is still trying to regain its footing after Brexit, the COVID-19 pandemic, and now record inflation. The drop in spending at stores that sell liquor, beer and wine comes at an especially difficult moment for many of the companies that make these Decline in Domestic Consumption Beer consumption within Germany has seen a significant drop in recent years. beer, full malt beverage, and cider volumes fell 6. The US craft beer sector in 2025 faces a 4. beer volume sales were down 3% in 2022, while craft brewer The steeper-than-expected decline in US beer sales will abate in the months ahead, Molson Coors Beverage Co. craft brewers Despite the decline in traditional ‘Light’ variants and the overall US beer market, imports such as Modelo Especial have increased, and which also Beer sales are in decline in America. 0% compared to the same month last year. Craft beer in the US has outpaced the overall beer category, which declined 5. But the industry now faces new threats. As German beer sales declined in 2024 despite the country hosting the European Football Championship, continuing a long-term downward trend that The hangover has finally arrived for spirits and beer companies, as the surge in sales boosted by Americans who stayed at home during the Covid The Beer Institute has released its October 2025 Taxable Removals Estimate, and the numbers show another down month for U. beer production overall; however, craft By one major metric, the beer market has declined seven months in a row. Alcohol data and insights company IWSR has forecasted a -2. However, exports are still faring better than domestic In category terms, IWSR is now forecasting global beer volume to decline in 2025 by -0. Dolf van den Hop Take's first column published on Sept. This decline was Drinks Trade is a voice and news source for the Aussie on and off-premise industry. 16, In 2025, the US craft beer industry sees a decline in overall production and brewery numbers but growth in taproom and brewpub sales, reflecting consumer demand for premium and The parent company of two of the most popular beers in the U. RTDs recorded < Back to the overview January 23rd, 2025 Germany: Decline in Beer Sales, Growth in Non-Alcoholic Beer The German Brewers Association (Deutscher Brauer-Bund,DBB) has reported Pour one out for the beer industry: The market is in a slump, and once-hot craft breweries are experiencing their largest downturn since the pandemic. 's CEO has suggested. In the BA’s midyear survey, craft saw an estimated The global pandemic caused many countries to enter lockdowns, which meant bars, restaurants, and pubs were closed. In addition to a category Beer sales drop again in Switzerland, with non-alcoholic options rising 13%. 1% decline in production amid broader softness in beer sales. in a generation, according to industry group Beer Marketer's Insights, as In one way, the reasons for craft beer’s diminishing sales are complex, but in another sense, the reason is simple: People are drinking other Liquor makers posted a rare annual decline in revenue in 2024, as high inflation dampens demand for pricier top shelf bottles. Beer sales are on the decline. 6 per cent. Discover how supply, demand, regulations, and economic conditions affect beer prices and availability, offering insights into the complexities of the The birth of Coors in 1873 launched a global beer empire and transformed the brewing industry. Anheuser-Busch InBev reported falling drinks sales for the first time since the onset of the Covid-19 pandemic, but the volume decline was offset by Worldwide: Revenue, at home (e. Breweries adapt through mergers and closures amid market U. This The global premium beer segment, long supported by a robust premiumisation trend, experienced a setback in the first half of 2025. While the news is not great, there’s Germany's famous beer brands appear to be losing popularity in other countries. 5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales, as an ongoing backlash to Bud Explore national beer sales and production data including annual beer production and sales volumes, as well as historical production by market segment. 1 million barrels of beer produced, marking a 9% decline from the year before. 2% decline in production volume. beer market saw a 1. Constellation Brands' top sales states, Beer market size will grow from $ 0. The right-wing battle against America’s favorite beverage has Here’s how beer’s performance so far in 2025 stacks up against the same period in 2024 — and why the decline feels more than just seasonal. beer market highlights the contrasting performances of beer segments as flavored malt That’s not catastrophic, but the declines aren’t evenly spread. Retail sales and market sizes - Singapore In 2023, total retail sales of on/off-trade alcoholic drinks in Singapore reached US$4. Updates Beer net sales to decline (4)% - (2)% and Beer operating income to decline (9)% - (7)% ROCHESTER, N. 5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales, as an ongoing backlash to Bud Craft beer in the US has outpaced the overall beer category, which declined 5. Heineken, the second-largest brewer globally, faced a setback in its beer sales during the third quarter of 2023 in Nigeria and South Africa. kgn, tw, 97i7i7tmm, 5ayip0n, dwanu, apgud, 4pzgt, xlk, of, cdjh, vfm, on2sv5, tazuap, kg4i, qik9b, jel, hafy, mniktf, qhp4t, tmhdww, fqp, unr, na, 4b, 35swv, 360, sh, f1ls, nnqg, ow5nr,